Cleaning machine opens a new track of high - speed growth in the electrical cleaning industry

On October 20, 2021, the group standard T/CHEAA 0018-2021 "Household and Similar Purpose Floor washing Machine" was officially released in Beijing. Ms. Tian Yali, general manager of Environmental Health Appliance Division of AVC, was invited to attend and delivered a keynote speech titled "The Opening of a New Era of Home Cleaning Promoted by Mmop Self-Cleaning Products", which elaborated the development status and future development trend of the floor washer market in 2021. From the point of view of the core competitiveness of the product, the washing machine realizes the integration of suction, drag and washing, and the mop can be self-cleaning, so for the existing wireless vacuum cleaner and mop category on the market, it has a very obvious replacement effect; From the perspective of brand pattern, brands in the whole industry show a state of continuous influx, and the number of brands keeps increasing. By the end of September 2021, the number of brands entering the industry has reached 52, and it is expected to break through 100 next year. From the perspective of supply chain, the OEM business of the land washing machine is mainly concentrated in the Yangtze River Delta and Pearl River Delta at present. These OEM factories provide complete logistics support for the development of the land washing machine industry. From the comparison of categories, the potential demand of land washing machine and washing machine is highly similar. The scene of household floor cleaning is rigid demand, and the frequency of household floor cleaning is even higher than that of washing clothes. According to the data of the seventh census, by 2020, the number of households will reach 490 million. If the customer unit price is 2000 yuan, there will be nearly 100 billion yuan of scale, the future market will be immeasurable. According to the forecast data of AVC, the scale of land washing machines is expected to reach 5.3 billion in 2021, with a year-on-year growth of more than 300%, and continue to maintain high growth next year. From the perspective of investors' attention, most brands of the incoming land washing machine have strong capital support behind them, and the capital market is just looking.